Are you looking for a thriving online business with substantial revenue and robust growth potential? Look no further! We are offering Well Planned Journey, an exceptional travel blog specializing in U.S. national parks, particularly Yellowstone National Park. Established in 2020, this blog has quickly become a premier resource for national park enthusiasts, offering expert travel advice, detailed itineraries, and comprehensive guides. With a proven track record of profitability, high traffic, and multiple income streams, this is a prime opportunity for anyone looking to own a successful digital business.
Business Overview
Business Name: Well Planned Journey
Business Type: National Park Travel Blog
Established: 2020
Website: www.wellplannedjourney.com
Monthly Profit: USD 13,639
Profit Margin: 95%
Monthly Revenue: USD 14,380
Average Monthly Page Views: 107,841
Domain Authority: 31
Profit Multiple: 2.4x
Revenue Multiple: 2.3x
About the Business
Well Planned Journey is a highly profitable and authoritative travel blog that focuses on U.S. national parks, with a notable emphasis on Yellowstone National Park. Over its four-year history, the blog has become a trusted resource for park visitors, offering meticulously curated itineraries, comprehensive guides, and insightful travel tips. The blog’s high-quality content and strong SEO have established it as a leading authority in the travel niche.
Revenue Streams
- Display Advertising:
- Platform: Mediavine Pro
- Revenue Share: 85%
- Details: High earnings from display ads, reflecting the site’s strong performance and high traffic.
- Affiliate Marketing:
- Platforms: CJ Affiliate, Amazon Associates, Impact Radius, Share a Sale, Booking.com, Stay22
- Details: Revenue from promoting top-tier brands and services. The blog’s strong affiliate marketing strategy contributes significantly to its income.
- Digital Products:
- Product: Yellowstone Digital Guidebook
- Details: Launched recently with notable early success. Demonstrates demand for high-quality travel guides and provides a solid foundation for further digital product development.
Financial Performance
- Annual Revenue: USD 172,558
- Annual Profit: $163,663
- Monthly Revenue: USD 14,380 (Average)
- Monthly Profit: USD 13,639 (Average)
- Primary Expenses:
- Web Hosting & Domain Registration: $120/month
- Email Provider: $165/month
- Subscriptions (Graphic Design, SEO & Analytics, WordPress Plugins): $385/month
Operational Details
- Management: Managed by a single owner
- Maintenance Time: Less than 5 hours per week
- Physical Inventory: None (Fully digital business)
- Operational Costs: Minimal overhead due to digital nature
Growth Opportunities
- Content Expansion:
- Opportunity: Cover more of the 63 U.S. national parks.
- Benefit: Attract a broader audience and increase traffic.
- SEO Optimization:
- Opportunity: Update and optimize content to recover from Google’s Helpful Content Update.
- Benefit: Improve organic search rankings and regain lost traffic.
- Digital Product Development:
- Opportunity: Create additional digital guides and products based on successful models.
- Benefit: Increase revenue through new product lines.
- Paid Marketing:
- Opportunity: Invest in paid search and social media advertising.
- Benefit: Drive new traffic and enhance revenue potential.
- Sponsorships & Affiliate Partnerships:
- Opportunity: Explore new sponsorships and expand existing affiliate relationships.
- Benefit: Further diversify revenue streams and boost profitability.
Customer Base
- Demographics: Predominantly U.S.-based travelers, including retirees, families, and millennials.
- Engagement: High engagement due to high-quality, relevant content.
Reason for Selling
The current owner has recently started a family and no longer has the time to fully dedicate to the business. This presents an excellent opportunity for a new owner with the time and vision to capitalize on the existing success and further enhance the blog’s performance.
