Acquire an Activewear Accessories Brand With US$3M TTM Revenue and a 215K Email List
This Australian Shopify brand grew from gym towels into a range of active lifestyle accessories, led by its hooded gym towel. The listing title claims US$3M TTM revenue and $930K SDE, a 6.5% conversion rate and a 215k email list.
The stats table shows USD $78,780/mo in profit at a 31% margin and 227,546 page views a month. The listing is Data Verified on Flippa, and a broker handles the sale.
At a Glance
Verified Performance
A Data Verified Flippa listing with Google Analytics and Shopify integrations connected.
Hero Product
The hooded gym towel drives 33% of revenue, alongside sand-free beach towels and Pilates grip socks.
D2C Engine
92.4% of sales are direct to consumer, powered by a 215k email list, with a smaller B2B wholesale channel.
Efficient Supply
Manufacturing runs across three specialized factories, and a small team manages day-to-day fulfillment.
📊 The Numbers Behind the Listing
The listing gives revenue in two forms. The title states US$3M TTM revenue and $930K SDE, while the About text states annual revenue of over AUD 4.24M. We present both as stated, and buyers should ask how each figure was measured.
The stats table lists USD $78,780/mo profit on a 31% margin. At the USD $2,780,000 indicative price, that is a 2.9x profit multiple and a 0.9x revenue multiple. The detailed P&L sits behind an NDA.
🏋️ How the Business Operates
The founders, fitness enthusiasts, started in 2020 to improve gym gear and launched commercially in early 2021. The business moved from a spare room to a warehouse, and the hooded gym towel gave it an edge for both fitness and travel use.
Sales are mostly D2C at 92.4%, with the rest from B2B wholesale. The listing reports a 6.5% conversion rate and YoY growth, and a large subscriber base feeds the direct channel.
📈 Traffic and Growth
Traffic stands at 227,546 page views a month. The listing names these growth levers:
- International expansion into global markets
- A large US growth upside, per the title
- Product line extensions beyond towels and socks
- More value from the 215k email list
⚠️ Risks to Consider
The revenue figures come in two currencies and two framings, so reconcile them in diligence. One product line, hooded gym towels, makes up a third of revenue. The stats table says 6 years old while the story dates the start to 2020, so confirm the timeline. Supply depends on three factories, and a founder exit puts weight on the handover.
🔒 Verification and Deal Process
The listing is Data Verified, with Google Analytics and Shopify connected. A broker handles the sale, with payment through Escrow.com or FlippaPay. The business name and full financials stay confidential until you sign the NDA. The founders are moving to new personal projects and have structured post-sale support in place.
👤 Who Should Consider This Deal
- Fitness and lifestyle brand groups
- Operators skilled in D2C and email marketing
- Buyers with US or international distribution reach
- Investors seeking an established product brand
Why This Opportunity Stands Out
This activewear accessories brand pairs a signature hooded gym towel with a 215k email list, a 92.4% D2C mix and verified data. At USD $2.78M, about 2.9x profit, it offers scale with clear growth paths, though the revenue figures need careful reconciling.
Figures are from the Flippa listing as of 14 Oct 2026. This post contains affiliate links, and Domain Extractor may earn a commission. Buyers should complete their own financial, legal, and operational due diligence before proceeding.
