Acquire a Canadian Rooftop Tent Brand Earning About $27,600 a Month in Profit
This Canadian brand sells rooftop tents, the fold-out tents that mount on a car or SUV roof rack, to overlanders and campers through a lean direct-to-consumer (DTC) ecommerce model. On top of its own store sales, it has EU licensing deals and OEM deals and is expanding in the United States. The stats table shows CAD $38,914/mo in profit (about USD $27,600) at a 27% margin.
The business started in 2020. Revenue, primary expenses and traffic are marked as verified on Flippa, and Shopify and Google Analytics are connected.
At a Glance (USD)
Verified Performance
A Vetted + Data Verified listing with verified revenue, primary expenses and traffic, plus Shopify and Google Analytics integrations.
Focused Product
A rooftop tent brand in the Sports and Outdoor category, selling to overlanders, road-trippers and car campers.
Licensing + OEM Deals
Beyond its own store, the brand has EU licensing and OEM deals, which add income channels outside direct sales.
Lean DTC, Growing in the U.S.
A lean direct-to-consumer model with what the seller calls strong U.S. expansion from its Canadian base.
📊 The Numbers Behind the Listing
The listing is priced in Canadian dollars. The stats table shows a monthly profit of CAD $38,914 on a 27% profit margin. Using the listing’s own conversion (CAD $1,500,000 = USD $1,062,116), that is about USD $27,600 a month in profit and roughly USD $102,000 a month in revenue (revenue is our calculation from profit and margin, not a figure the stats table shows).
The listing headline cites $1.7M revenue and $466K profit. Those match the Canadian-dollar figures (CAD $38,914 x 12 is about CAD $467K), so in US dollars that is roughly $1.2M in revenue and $330K in profit a year. At the asking price, the listing shows a 3.2x profit multiple and a 0.9x revenue multiple. Note that the price excludes USD $142,231 of inventory, which a buyer should budget for on top. The site draws about 45,054 page views a month.
Honest note: these figures are seller-reported, and serious buyers should verify them under NDA before relying on them.
⛺ What the Business Sells
The headline describes it plainly: a profitable Canadian rooftop tent brand. Rooftop tents mount on a vehicle’s roof rack and fold open into a raised sleeping space, which makes them a core piece of kit for overlanding, road trips and car camping. Buyers in this niche tend to spend on quality gear, so a single rooftop tent is a high-ticket order compared with most camping products.
The listing sits in the Sports and Outdoor category, and the business has been running since 2020. The brand name is confidential and opens up after an NDA.
🛒 How the Business Earns
Revenue comes from three directions, according to the listing headline:
- Direct-to-consumer ecommerce: a lean DTC model with a connected Shopify store
- EU licensing: licensing deals in Europe
- OEM deals: original equipment manufacturer agreements
- U.S. expansion: what the seller describes as strong growth into the United States
The public description of the listing is generic and does not give details of the product lineup, fulfilment set-up or the terms of the licensing and OEM agreements. Those are the first things to ask about under NDA.
📈 Growth Angles
The headline already points to the U.S. as the growth market. Other levers a new owner could explore:
- Scaling U.S. marketing on top of the existing expansion
- Adding more licensing partners in Europe or other regions
- Growing OEM volume with vehicle, rack or outfitter partners
- Cross-selling overland accessories such as awnings, annexes and racks to existing customers
âš ï¸ Risks to Consider
Rooftop tents are bulky, high-ticket items, so freight costs, returns and seasonality (most camping sales cluster in spring and summer) can swing results. The asking price excludes about USD $142K of inventory, so the real cash outlay is higher. Check how long the EU licensing and OEM contracts run and whether they transfer to a new owner, how much profit they contribute, supplier and manufacturing terms, cross-border shipping and duty costs for the U.S., and currency exposure between CAD and USD. The listing shows a site age of 6 years while the headline says 5 years and the description says 2020, so confirm the trading history in the P&L.
🔒 Verification and Deal Process
Flippa has verified the revenue, primary expenses and traffic, and Shopify and Google Analytics are connected. The listing is marked Editor’s Choice and confidential, and is handled by a Flippa broker. Payment runs through Escrow.com or FlippaPay.
👤 Who Should Consider This Deal
- Outdoor and overlanding gear companies adding a hero category
- Ecommerce brand buyers seeking a profitable DTC brand
- Operators with U.S. distribution or retail partners
- Investors who want licensing and OEM income alongside DTC sales
Why This Opportunity Stands Out
This rooftop tent brand sits in a passionate, high-ticket outdoor niche, earns about USD $27,600 a month at a 27% margin, and adds EU licensing and OEM deals to a lean DTC model with U.S. growth. At USD $1,062,116 plus inventory, it is a serious deal, and the seller-reported figures should be checked under NDA.
Figures are from the Flippa listing as of 23 Oct 2026 and are seller-reported. USD amounts are converted from CAD at the listing’s own rate (CAD $1,500,000 = USD $1,062,116), and monthly revenue is derived from the listed profit and margin. Images are illustrative and do not show the actual product. This post contains affiliate links, and Domain Extractor may earn a commission. Buyers should complete their own financial, legal, and operational due diligence before proceeding.
